Customers talking and enjoying lunch at The Bridge Café in Upland, Indiana

You matter here.

East Central Indiana has 10 counties, more than 520,000 people and endless opportunities for you to build a life and make a difference here.

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Forge your path

We’re not just one city. We’re a mosaic of individuals, different paths, and unique opportunities all coming together as one beautiful region. This is a place where you can be who you want to be and create a life that matters.

Are you an entrepreneur? A hard worker? An artist? A volunteer? A parent? There’s room for you in East Central Indiana. You can get involved, grow a family, open a start-up, or simply enjoy being you.

Young boy watering flowers at Minnetrista in Muncie, Indiana


Student working with machinery at Purdue Polytechnic Institute


Spectators admire art at The Portland Center of Arts Place in Jay County, Indiana


Your world
your future
your path

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10 counties with
endless opportunity


Latest News East Central Indiana


East Central Indiana Ignites Community Aid

East Central Indiana is a great place to live, work, visit, and pursue higher education. Not only is the region full of many opportunities and amenities, but it also offers a vast variety of charities…

A woman walking through the vineyard of Belgian Horse Winery in Middletown, Indiana

Calling All Wine/Craft Beer Enthusiasts

Are you an enthusiast for wine and beer? East Central Indiana is home to many local breweries and wineries. Whether you’re a craft brew drinker or a wine sipper, be sure to explore all that…

Rosebud Coffee House in muncie

Pursuing the Next Step: Starting Your Dream Business

Interested in becoming a business owner? The reality of owning a business is a dream for many but starting can be a discouraging task. Being a new business owner requires time, patience, and funds. However,…