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Forge your path

We’re not just one city. We’re a mosaic of individuals, different paths, and unique opportunities all coming together as one beautiful region. This is a place where you can be who you want to be and create a life that matters.

Are you an entrepreneur? A hard worker? An artist? A volunteer? A parent? There’s room for you in East Central Indiana. You can get involved, grow a family, open a start-up, or simply enjoy being you.

Young boy watering flowers at Minnetrista in Muncie, Indiana

Live

Student working with machinery at Purdue Polytechnic Institute

Thrive

Spectators admire art at The Portland Center of Arts Place in Jay County, Indiana

Belong

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9 counties with
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Latest News East Central Indiana

Discovery
At Rinard Orchard, the greenhouse is more than a place to grow plants—it’s a space that nurtures local tradition, supports students, and contributes to the region’s quality of place.

Rediscovering East Central Indiana: The Rinard Orchid Greenhouse at Ball State

Sometimes, the most unexpected places leave the strongest impression. Tucked inside a campus building at Ball State University, the Rinard Orchid Greenhouse offers something you might not expect to find in East Central Indiana—a tropical…

Careers
Grace & Co Coffee won the Grand Prize and People's Choice award for a total of $3,500 for their coffee shop in Middletown. 

Henry County Business Builders Series Concludes with Pitch Night

by Christy Ragle, Wholeheart Communications, LLC. Months of learning, dreaming, and planning culminated for three area businesses during the Henry County Business Builders Pitch Night. Community leaders, family members, and friends gathered to hear pitches…

Discovery
Montpelier Speedway comes to life at sunset, as fans gather for a night of dirt track racing and community tradition.

Rediscovering East Central Indiana: A Region Built on Speed

In Indiana, racing isn’t just a pastime—it’s part of the culture. From dirt tracks to paved ovals—and even straight-line drag strips—the sound of engines and the energy of race day have long been woven into…